The Mundo Aventura theme park in Bogota, Colombia, launched the "Scream to Go" operation, in collaboration with the communication agency DDB Colombia. In the most extreme attractions, visitors are equipped with a headset that can record their cries. Each cry is then transferred into a sound device placed under the lid of a glass jar. It remains only to open the jar to let escape the terrible cry. For 20 dollars (18 euros), the visitor has the opportunity to afford a souvenir gift much more emotional than the traditional photo.
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